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CELEBRITIES

BEYONCE

"Many African American celebrities have altered their appearance using skin bleaching creams and other whitening products. By doing so they subconsciously support the promotion of colorism.

 

Some include: Beyonce, Sammy Sosa, Rihanna, Lil Kim, Vybz Kartel

Famous singer, Beyonce Knowles, has shown changes in skin pigmentation and hair color during the course of her career.

SAMMY SOSA

Famous former baseball player, Sammy Sosa, has shown very significant changes in his skin pigmentation over the years 

This is a documentary called "Shadeism" that explores the issue of colorism amongst 5 young women and 1 little girl, all from various races of color.

 

In this particular portion of the documentary speaks about the message media in the 21st century sends about skin color and beauty.

Start at  10:30 

 

With the stereotype being "darkskinned men are more commonly linked with incivility, crime, and misconduct, many people have automatic preconceived notions about Black men who are also darkskinned." - Matthew Harrison

 

In 1994, there was a lot of controversy on how Time magazine darkened the picture of O.J Simpson during his trial. 

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