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Dark Skin                                   Light Skin

VS

Common Stereotypes

Loud

Suspicious

Unattractive

Less Intelligent

 

Trustworthy

Amiable 

Nonthreatening

Comfotable

 

And the most scary.....synonymous with beauty

Based on JeffriAnne Wilder's study on "Color Names and Color Notions": A Contemporary Examination of the Language and Attitudes of SKin Color among Yooung Black Women

"Red girls get more attention [from men] than dark skinned girls 'cause of the...simple fact that they're red..." -Denise 

"Well, I think that people seem to think that blacker girls are more ghetto and they are loud [and] have more attitude"

SOCIAL MEDIA FUELS COLORISM FUED

While the effects of colorism are most prevalent for dark-skinned black, the overall effect is synonymous : seperation in the Black Race and the feeling of never being good enough.

Light skin girl begins to question her authenticity as a Black Woman

Dark Skinned girl experiences feelings of low self esteem and begins believing that she is less of a person because her skin is darker.

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